Travel Agencies for Inbound CyclistsWe Ride Japan (Languages: Japanese, English)Uchiko Town, Ehime Prefecture https://weridejapan.jp/Operated by a British–Japanese couple active as cycling guides in Japan and New Zealand, together with a team of local riders. Based in the historic town of Uchiko, they specialize not only in cycling experiences but also in regional sightseeing tours.Hidden Travel Japan (Languages: Japanese, English)Matsuyama City, Ehime Prefecture https://hiddenjapantravel.com/Operated by a British and Japanese team under the concept of “Experiencing Hidden Japan.” In addition to major cycling routes, they offer tours to remote areas, opportunities to interact with local communities, and experiences focused on traditional food culture and the Shikoku pilgrimage. They are highly regarded by cyclists seeking to explore Japanese and Ehime culture in depth.WAKKA (Languages: Japanese, English)Imabari City, Ehime Prefecture https://wakka.site/en/Based on the Shimanami Kaido and Omishima Island, WAKKA offers accommodations, a café, a local travel agency, 20 types of hands-on experiences, and 12 types of cycling support services. They provide a wide range of cycling tours, including those combined with experiential activities.Shikoku Tours (Languages: Japanese, English, German, French, Chinese)Matsuyama City, Ehime Prefecture https://shikokutours.com/As a specialist of Shikoku focusing on inbound tourism, Shikoku Tours' strength is planning custom- and tailor-made tours for small groups. They are pleased to guide tourists, working with experts who know the charms of Shikoku through activities such as cycling and walking pilgrimages connected to nature and culture.Ehime Prefecture offers a wide variety of activities that can be enjoyed together with cycling. Please take the opportunity to experience the unique nature and culture of each area. *These are also introduced on the respective area pages.Activities to Enjoy Alongside CyclingHakata Salt Factory TourImabari City / Route 1 Ishizuchi StargazingSaijo City / Route 2 Omogokei CanyoningKumakogen Town / Route 3 Zazen Meditation, Sutra Copying & Buddha Image Tracing Experience / Kumakogen Town / Route 3 Uwa Sea Diving ExperienceAinan Town / Route 4 Shojin Buddhist Vegetarian Cuisine ExperienceSeiyo City / Route 5 Big Catch Flag Making Tour & ExperienceUwajima City / Route 5 Sake Brewery Tour Matsuyama City / Route 6 Wooden Schoolhouse Floor-Wiping ExperienceOmogokei CanyoningBig Catch Flag Making Tour & ExperienceSUP Experience & TourKamijima Town / Route1A stand-up paddleboarding experience on the Seto Inland Sea overlooking the Yumeshima Kaido. Guided by an instructor, you can enjoy SUP with confidence.Observe the meticulous production process of Hakata no Shio salt and traditional salt fields.Salt-making workshops and salt-flavored soft-serve ice cream are also popular.A day-trip “Star Night” tour that takes you by ropeway up to an elevation of 1,300 meters on Mt. Ishizuchi to admire the night sky. Be enveloped by a sky full of sparkling stars.Canyoning at Omogokei Gorge, the headwaters of the Niyodo River, renowned for having some of the clearest waters in Japan. Enjoy playing in the beautiful emerald-green river to your heart’s content.Experience Ajikan (a meditation practice unique to Shingon Buddhism), sutra copying, and Buddha image tracing at a temple on the Shikoku 88 Temple Pilgrimage route.Enjoy diving in the Uwa Sea, known for its calm waters and intricate ria coastline. Thanks to its clear waters, coral reefs can also be seen.Savor authentic shojin cuisine prepared at a temple using seasonal ingredients, based on the principles of the five cooking methods, five flavors, and five colors. Reservations are required, allowing you to enjoy the meal at a relaxed pace.Observe skilled artisans hand-dye traditional “big catch” fishing flags and carp streamers unique to fishing towns. Hands-on experiences may also be available depending on the season.Tour a sake brewery. You can observe the brewing process and enjoy the atmosphere of the historic brewery buildings. After the tour, sake tasting and purchases are also available.Wooden Schoolhouse Floor-Wiping ExperienceSeiyo City / Route4Dash along a 109-meter hallway while wiping the floor in a charming wooden schoolhouse nearly a century old.23
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