From environmental values to cycling gear — rooted in philosophy. The term “sustainable development” was coined during international conferences in the 1980s, eventually leading to the adoption of the “SDGs” by the United Nations in 2015. A decade on, even Japan—once slow to adapt—is finding that “eco-friendly” has become such a given, it’s almost a dead phrase. Today’s buzzwords have shifted from “sustainable” to “regenerative,” calling for an even deeper commitment. In a time when the planet is in crisis, consumer goods are overflowing, and the waste we see around us is overwhelming, the desire to say “But I still want to enjoy life” or “I still want to ride my bike!” resonates more than e […]

*TOP Photo : There was a staff of great sense of coloring. At the FIVE BORO BIKE TOUR 2024 packet pickup venue. In New York, as more people began to avoid public transportation, taxis, Uber, and Lyft due to COVID-19, the perception that bicycles are a safer option spread. At that time, because the number of people buying bicycles suddenly increased, there was a situation where there was no inventory and it became very difficult to buy a bicycle.  With the constantly rising costs of subway and bus fares becoming frustrating, some people have started using bicycles for commuting and other mobile needs. The increase in the number of Citi Bike stations—750 in Manhattan, Brooklyn, Queens, and Jer […]

Trends exist in various industries and categories. Among them, the fashion industry is particularly notable; it cannot speak of its products without trends. From broader aspects like mood and region to finer details such as colors and textiles, the scope of trends extends widely.