On a crisp autumn day, a group of foreign cyclists arrived at Matsuyama Airport, each carrying a bike bag over their shoulder. They had come from Australia’s major cities—Sydney, Melbourne, Brisbane—representing a diverse mix of media professionals, travel agency staff, and influencers. All had been invited to take part in Ehime’s now-annual press tour circling the prefecture. A glance at the itinerary revealed just how ambitious this year’s program would be. Alongside classics such as the Shimanami Kaido and the legendary UFO Line, the route included a major climb through the dramatic landscapes of the Shikoku Karst, a coastal ride along the rias shoreline of Nanyo, a tour of Cape Sada, and […]

In mid-November, a group of international cyclists arrived at Matsuyama Airport, each carrying a bike travel bag. Invited by Ehime Prefecture to participate in a week-long cycling monitor tour aimed at promoting international cycle tourism, the group consisted of professional-level cyclists, including representatives from bicycle-focused travel agencies and media from North America and Australia.Over the course of seven days, we rode together around Ehime, documenting the experience in detail. This three-part series will provide a comprehensive account of the action-packed journey. What exactly does an international cycling monitor tour, a rarity in Japan, entail? Stay tuned to find out! Tex […]