On a crisp autumn day, a group of foreign cyclists arrived at Matsuyama Airport, each carrying a bike bag over their shoulder. They had come from Australia’s major cities—Sydney, Melbourne, Brisbane—representing a diverse mix of media professionals, travel agency staff, and influencers. All had been invited to take part in Ehime’s now-annual press tour circling the prefecture. A glance at the itinerary revealed just how ambitious this year’s program would be. Alongside classics such as the Shimanami Kaido and the legendary UFO Line, the route included a major climb through the dramatic landscapes of the Shikoku Karst, a coastal ride along the rias shoreline of Nanyo, a tour of Cape Sada, and […]