(Top image) Courtesy of the official Pharrell Williams website. Text_Mayumi Kamura At the Louis Vuitton Spring–Summer 2027 Men’s Collection, presented on June 23, one item immediately caught my attention amid the luxurious runway transformed into an urban beachscape of waves and sand. It was a road bike. The bike was based on the Pinarello Dogma F, the flagship model from Pinarello. Wrapped in leather on the saddle and handlebars and finished with a gold-colored chain, the bike unmistakably carried the Louis Vuitton aesthetic. Seeing a model stride down the runway with a road bike slung over his shoulder made for a surprisingly striking image. Founded in Italy in 1952, Pinarello is one […]

Hello, and welcome back. Early summer already seems to be in the air, and the rising temperatures have been making my head spin a little. I hope you’re doing well wherever you are. The first time I rode in Honolulu was in September 2023. Since then, I’ve only attended as a member of the media. Time and again, I found myself having the same exchange with riders: “Are you riding this year?”“I’m here to cover the event.”“Why not ride while you’re covering it?” Fair point. Maybe I should. That thought was lingering in the back of my mind when I recently took part in my second TD Five Boro Bike Tour, a ride of about 65 km. What struck me most was how many new things I noticed on a cou […]

From environmental values to cycling gear — rooted in philosophy. The term “sustainable development” was coined during international conferences in the 1980s, eventually leading to the adoption of the “SDGs” by the United Nations in 2015. A decade on, even Japan—once slow to adapt—is finding that “eco-friendly” has become such a given, it’s almost a dead phrase. Today’s buzzwords have shifted from “sustainable” to “regenerative,” calling for an even deeper commitment. In a time when the planet is in crisis, consumer goods are overflowing, and the waste we see around us is overwhelming, the desire to say “But I still want to enjoy life” or “I still want to ride my bike!” resonates more than e […]

Are you familiar with the menswear trade fair “Pitti Immagine Uomo,” held in Florence, Italy? It is a long-established business exhibition in men’s fashion that began in 1972, held twice a year alongside the collections, and has become a hallmark of Italy as a cultural event, gathering over 10,000 buyers and fashion insiders from around the world. The theme for the next edition has now been announced. For Spring/Summer 2026, the theme is “PITTI BIKES,” focusing on bicycles. According to General Director Agostino Poletto, “the bicycle symbolizes the dual nature of modern times—both personal and collective, exploring solitude and sociability.” “As lifestyle and everyday life increasingly inter […]

*TOP Photo : There was a staff of great sense of coloring. At the FIVE BORO BIKE TOUR 2024 packet pickup venue. In New York, as more people began to avoid public transportation, taxis, Uber, and Lyft due to COVID-19, the perception that bicycles are a safer option spread. At that time, because the number of people buying bicycles suddenly increased, there was a situation where there was no inventory and it became very difficult to buy a bicycle.  With the constantly rising costs of subway and bus fares becoming frustrating, some people have started using bicycles for commuting and other mobile needs. The increase in the number of Citi Bike stations—750 in Manhattan, Brooklyn, Queens, and Jer […]

Trends exist in various industries and categories. Among them, the fashion industry is particularly notable; it cannot speak of its products without trends. From broader aspects like mood and region to finer details such as colors and textiles, the scope of trends extends widely.