Why Did Louis Vuitton Send a Road Bike Down the Runway?
(Top image) Courtesy of the official Pharrell Williams website. Text_Mayumi Kamura At the Louis Vuitton Spring–Summer 2027 Men’s Collection, presented on June 23, one item immediately caught my attention amid the luxurious runway transformed into an urban beachscape of waves and sand. It was a road bike. The bike was based on the Pinarello Dogma F, the flagship model from Pinarello. Wrapped in leather on the saddle and handlebars and finished with a gold-colored chain, the bike unmistakably carried the Louis Vuitton aesthetic. Seeing a model stride down the runway with a road bike slung over his shoulder made for a surprisingly striking image. Founded in Italy in 1952, Pinarello is one […]
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