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CYCLE FASHION #01
―The cycle items designed by fashion brands.ー

Trends exist in various industries and categories. Among them, the fashion industry is particularly notable; it cannot speak of its products without trends. From broader aspects like mood and region to finer details such as colors and textiles, the scope of trends extends widely.

Current major trends include responses to environmental issues, LGBTQ+, and wellness. Wellness is a term widely used to define not only physical health but also mental well-being and the intent to live better. Clear examples include mindfulness and sports. With such backgrounds (trends) in mind, the fashion industry is closely eyeing the sports scene. Following yoga and running, particularly in the recent Japanese market, golf has gained significant attention. And the next impending wave seems to be bicycles.

From the official agnès b. website:

The French brand agnès b. released cycling jerseys for the spring/summer season this year. Their collaboration partner was the French outdoor brand “Cafe du Cycliste.” Sportswear demands high expertise not just in design but also in fabric, stitching, and details, all varying across different sports. If a fashion brand genuinely aims to design athletic wear, it’s natural to collaborate with brands specializing in those specific sports. In the summer, the women’s brand Shrimp, with its playful taste, collaborated with Rapha to release a cycling wear collection, following this trend.

From the Shrimp official website:

Recently, the outdoor apparel brand Gerry has launched a bicycle helmet. While it’s an American brand, the helmets are manufactured by a Japanese bicycle parts manufacturing company and are set to be sold in Japan ahead of their release in the United States, starting this month. With the mandatory effort for wearing helmets initiated this year, there’s an inevitable demand for gear and helmets that don’t appear too serious for riding around town. The matte texture and ventilation with sporty yet not overly conspicuous details embody the finishing touch characteristic of an apparel brand’s creation.

I’m looking forward to seeing how fashion brands will approach cycling wear and bicycle items in the future.

Text_ Mayumi Kamura

Profile

Mayumi Kamura
I’m a Global Ride editor. My expertise lies in visual expressions like design, art, fashion, and more. The COVID-19 pandemic prompted me to focus on my physical and mental health. I started playing tennis and resumed taking contemporary dance lessons. Considering that bicycle-related accessories often boast high design quality, I have a feeling I might become a fan during this experience.

Post Date：2023.12.01

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#Aomori

#Aomori Museum of Art

#Besshi-Suiha Flower View Cycling Course

#E.T.

#Hirosaki

#Imabari-Dogo Sea Breeze Cycling Course

#Imabari-Saijo Hot Springs Cycling Course

#Ishizuchi Mountains Cycling Course

#Iyonada-Sadamisaki Seto Seaside Cycling Course

#Kokuhou

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#Okuiyo-Hijikawa River Cycling Course

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CULTURE
CYCLE CINEMA #17
”Kokuho”
Between Beauty and Fear

I once had the chance to interview a Kabuki actor. Waiting in the designated tearoom, I sat formally in seiza and looked out the window. Soon, a figure in kimono appeared, lifting his gaze toward the sky. The scene unfolded like something out of a film. Before long, the actor himself entered the room. Glancing at me, he gently remarked, “You’re not used to sitting that way, are you? Please, stretch your legs.” This actor, recognized as a Living National Treasure, took the time to answer each of my questions with care, even though I knew little about Kabuki. A “Living National Treasure” is the common title given to individuals designated by the Japanese government as bearers of Important Inta […]

#Colunm #Kokuho
CULTURE
CYCLE CINEMA #07
“Kids Return”
Keep pedaling towards the darkness ahead.

Director Takeshi Kitano’s works are often associated with yakuza films, perhaps due to the influence of movies like “Violent Cop” and “OUTRAGE.” However, looking at his lineup, it’s evident that he has produced a variety of styles, including “A Scene at the Sea,” “Kikujiro no Natsu,” and “Zatoichi,” amidst his violent works. Director Takeshi Kitano, along with comedian Beat Takeshi, is capable of portraying both tranquility and dynamism, representing two extremes. Among his diverse range of works, “Kids Return” (1996), which focuses on boxing, stands out as a unique piece. Depending on the viewer, generation, and background, the interpretation of the main themes, such as sports films, youth dramas, comedies, tragedies, and yakuza films, can vary significantly.

#Column
FEATURE EVENT CULTURE
BIKE TALK 2022 「Queensland, Australia Edition」
Cycling Conditions in Queensland, Australia

“BIKE TALK” – Queensland, Australia Edition -, an online talk event organized by Global Ride, was held.　Paul Summers, Director of Tourism Queensland Japan, was our guest and spoke about the state of cycling in Queensland, Australia, and some of the major ride events. The talk will be facilitated by Taro Shirato (sports navigator and representative of Athlonia), a triathlete and frequent visitor to Queensland himself. Please take a look.

#Australia