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CYCLE FASHION #01
―The cycle items designed by fashion brands.ー

Trends exist in various industries and categories. Among them, the fashion industry is particularly notable; it cannot speak of its products without trends. From broader aspects like mood and region to finer details such as colors and textiles, the scope of trends extends widely.

Current major trends include responses to environmental issues, LGBTQ+, and wellness. Wellness is a term widely used to define not only physical health but also mental well-being and the intent to live better. Clear examples include mindfulness and sports. With such backgrounds (trends) in mind, the fashion industry is closely eyeing the sports scene. Following yoga and running, particularly in the recent Japanese market, golf has gained significant attention. And the next impending wave seems to be bicycles.

From the official agnès b. website:

The French brand agnès b. released cycling jerseys for the spring/summer season this year. Their collaboration partner was the French outdoor brand “Cafe du Cycliste.” Sportswear demands high expertise not just in design but also in fabric, stitching, and details, all varying across different sports. If a fashion brand genuinely aims to design athletic wear, it’s natural to collaborate with brands specializing in those specific sports. In the summer, the women’s brand Shrimp, with its playful taste, collaborated with Rapha to release a cycling wear collection, following this trend.

From the Shrimp official website:

Recently, the outdoor apparel brand Gerry has launched a bicycle helmet. While it’s an American brand, the helmets are manufactured by a Japanese bicycle parts manufacturing company and are set to be sold in Japan ahead of their release in the United States, starting this month. With the mandatory effort for wearing helmets initiated this year, there’s an inevitable demand for gear and helmets that don’t appear too serious for riding around town. The matte texture and ventilation with sporty yet not overly conspicuous details embody the finishing touch characteristic of an apparel brand’s creation.

I’m looking forward to seeing how fashion brands will approach cycling wear and bicycle items in the future.

Text_ Mayumi Kamura

Profile

Mayumi Kamura
I’m a Global Ride editor. My expertise lies in visual expressions like design, art, fashion, and more. The COVID-19 pandemic prompted me to focus on my physical and mental health. I started playing tennis and resumed taking contemporary dance lessons. Considering that bicycle-related accessories often boast high design quality, I have a feeling I might become a fan during this experience.

Post Date：2023.12.01

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#Aomori

#Aomori Museum of Art

#Besshi-Suiha Flower View Cycling Course

#E.T.

#Hirosaki

#Imabari-Dogo Sea Breeze Cycling Course

#Imabari-Saijo Hot Springs Cycling Course

#Ishizuchi Mountains Cycling Course

#Iyonada-Sadamisaki Seto Seaside Cycling Course

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#Okuiyo-Hijikawa River Cycling Course

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CULTURE
CYCLE CINEMA #10
“E.T.”
When I thought I could fly in the sky with my bicycle.

Recent SF movies are challenging. Many people seem to have a basic understanding of “special relativity theory” (somehow), so despite advances in science and technology, the idea of “aliens coming to Earth” is theoretically very difficult. Hence, they appear before Earthlings by incorporating multidimensional narratives like in “Interstellar,” suggesting that time from past to future exists simultaneously like in “Arrival,” or overcoming the three-body problem (unsolvable by humans) like in “The Three-Body Problem.” It’s truly intricate. Depicting aliens in contemporary SF movies has become more complex than before. Filmmakers […]

#E.T. #SF #Cinema
CULTURE
Introduction of HOW TO videos on Japanese bicycle traffic rules.

Introducing a How-To Video on Traffic Rules for foreign cyclists who are interested in cycling in Japan. In Ehime Prefecture, which hosts the largest cycling event in Japan called “Cycling Shimanami,” they promote bicycle tourism and provide an introduction to basic rules of cycling such as traffic regulations and riding on the left side of the road in English. They also explain exceptions where cycling on sidewalks is allowed and provide important points to note in such cases. Additionally, they provide clear explanations of prohibited behaviors. Please take a look at the video for more information. *Note: While basic bicycle traffic rules are generally the same nationwide, some municipalities may have their own unique rules.

#laws #Rule
CULTURE
CYCLE CINEMA #03
“Shoot for tomorrow!”(origin title “Butch Cassidy and the Sundance Kid”)
Tragic Prelude: Carefree Moments on a Bicycle

Occasionally, we come across wonderful Japanese titles for great movies. For example, “An Officer and A Gentleman” becomes ” A Journey of Love and Youth ” in Japan. It’s filled with youth and love. Don’t you want to watch it? The Japanese title for “THE BODY” is ” Stand by Me “. I’m glad I don’t have to say, “You know, River Phoenix had the potential to become a big star even in the time of ‘THE BODY’.” It’s a great title taken from the iconic song by Ben E. King that’s used in the film.

#Column #Cinema