CYCLE FASHION #01
―The cycle items designed by fashion brands.ー

Trends exist in various industries and categories. Among them, the fashion industry is particularly notable; it cannot speak of its products without trends. From broader aspects like mood and region to finer details such as colors and textiles, the scope of trends extends widely.

Current major trends include responses to environmental issues, LGBTQ+, and wellness. Wellness is a term widely used to define not only physical health but also mental well-being and the intent to live better. Clear examples include mindfulness and sports. With such backgrounds (trends) in mind, the fashion industry is closely eyeing the sports scene. Following yoga and running, particularly in the recent Japanese market, golf has gained significant attention. And the next impending wave seems to be bicycles.

From the official agnès b. website:

The French brand agnès b. released cycling jerseys for the spring/summer season this year. Their collaboration partner was the French outdoor brand “Cafe du Cycliste.” Sportswear demands high expertise not just in design but also in fabric, stitching, and details, all varying across different sports. If a fashion brand genuinely aims to design athletic wear, it’s natural to collaborate with brands specializing in those specific sports. In the summer, the women’s brand Shrimp, with its playful taste, collaborated with Rapha to release a cycling wear collection, following this trend.

From the Shrimp official website:

Recently, the outdoor apparel brand Gerry has launched a bicycle helmet. While it’s an American brand, the helmets are manufactured by a Japanese bicycle parts manufacturing company and are set to be sold in Japan ahead of their release in the United States, starting this month. With the mandatory effort for wearing helmets initiated this year, there’s an inevitable demand for gear and helmets that don’t appear too serious for riding around town. The matte texture and ventilation with sporty yet not overly conspicuous details embody the finishing touch characteristic of an apparel brand’s creation.

I’m looking forward to seeing how fashion brands will approach cycling wear and bicycle items in the future.

Text_ Mayumi Kamura

Profile

Mayumi Kamura
I’m a Global Ride editor. My expertise lies in visual expressions like design, art, fashion, and more. The COVID-19 pandemic prompted me to focus on my physical and mental health. I started playing tennis and resumed taking contemporary dance lessons. Considering that bicycle-related accessories often boast high design quality, I have a feeling I might become a fan during this experience.

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The Story of a World Where Women Can’t Ride Bicycles

The interesting thing about movies is that they show us diverse worlds. The bloody history of the mafia. A war that happened on a distant star. The encounter between a hitman and a young girl. The life of a samurai at the end of the Edo period. A soldier in a desperate situation. A battle against a killer by the lakeside. Crossing borders, eras, and time, they bring us surprise and inspiration. **”Wadjda” (2012)** is a Saudi Arabian film (co-produced with Germany) that was nominated for the Academy Award for Best Foreign Language Film and the Venice International Film Festival. The director and screenwriter, Haifaa al-Mansour, is Saudi Arabia’s […]

#Wadjda #Cinema
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Keep pedaling towards the darkness ahead.

Director Takeshi Kitano’s works are often associated with yakuza films, perhaps due to the influence of movies like “Violent Cop” and “OUTRAGE.” However, looking at his lineup, it’s evident that he has produced a variety of styles, including “A Scene at the Sea,” “Kikujiro no Natsu,” and “Zatoichi,” amidst his violent works. Director Takeshi Kitano, along with comedian Beat Takeshi, is capable of portraying both tranquility and dynamism, representing two extremes. Among his diverse range of works, “Kids Return” (1996), which focuses on boxing, stands out as a unique piece. Depending on the viewer, generation, and background, the interpretation of the main themes, such as sports films, youth dramas, comedies, tragedies, and yakuza films, can vary significantly.

#Cinema #Column
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“Shoot for tomorrow!”(origin title “Butch Cassidy and the Sundance Kid”)
Tragic Prelude: Carefree Moments on a Bicycle

Occasionally, we come across wonderful Japanese titles for great movies. For example, “An Officer and A Gentleman” becomes ” A Journey of Love and Youth ” in Japan. It’s filled with youth and love. Don’t you want to watch it? The Japanese title for “THE BODY” is ” Stand by Me “. I’m glad I don’t have to say, “You know, River Phoenix had the potential to become a big star even in the time of ‘THE BODY’.” It’s a great title taken from the iconic song by Ben E. King that’s used in the film.

#Column #Cinema